Global investment bank sector spending on data analytics services such as S&P Global Market Intelligence and Bloomberg rose 9 ...

Higher Marketing Spend Correlates with Better Performance: Small and midsize banks that reported higher marketing spend in 2024 produced stronger growth in loans, revenue and, in some cases, deposits, ...

Marketing isn’t just about creativity anymore; it’s about crunching numbers and making sense of the story they tell. As we head further into 2025, the B2B marketing game is changing fast. Did you know ...

In the race for customer growth, financial institutions have put their marketing programs under the microscope for detailed examination. When these campaigns underperform, marketers tend to look in ...

LSEG and Bank of America today announced a multi year strategic partnership that will make LSEG’s data, analytics and workflow capabilities available across Bank of America’s platforms. The ...

JPMorgan has built one of the industry’s most sophisticated FX data and analytics offerings, combining scale, transparency and innovation to help clients navigate volatile markets with precision and ...

Predictive analytics transforms your historical marketing data into powerful insights about what will happen next: whether that's identifying which customers are likely to make a purchase, identifying ...