AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

Higher education needs a vertical search engine. This would be a great business opportunity, as a site that got higher ed search right would create a valuable platform for advertising. The value of a ...

A few weeks ago, I discussed vertical search engines – search engines that address a well-defined vertical market (a narrow topic with deep content) as opposed to, say, Google’s horizontal market ...

commentary One of the areas where Google has attracted antitrust attention is "vertical" search. There are good reasons why it shouldn't be hindered from offering this. It’s likely we’ll finally see ...

Search is a much more ambient, complex, and multifaceted industry than it has ever been. 2018 was a transformative year for the industry, with AI-driven technologies creating new possibilities to ...

Part of what makes the search industry exciting is that it is fast-moving and applicable for every type of marketer, industry, and situation. Most recently dramatic shifts in consumer behavior due to ...

Homepage search usability is a key differentiating factor in the battle between Google and Yahoo. Google's claim to fame is the simplicity of its stark homepage. Yahoo has invested heavily in the ...

Raise your hand if you’ve implemented or managed a Google AdWords campaign for your online business. Instantly, thousands of hands just touched the sky. According to JupiterResearch, advertising ...

A Web-based search engine that indexes content specialized by location (local venues and activities), by topic, typically for consumers, or by industry, geared to businesses (B2B). Instead of ...

Google’s eye-popping success in making its search engine an attractive advertising platform has prompted many companies to try their luck in this space. Because of the stranglehold Google and a few ...

Vertical search engines aim at people interested in a particular area and enable ad companies to target very focused audiences Google’s eye-popping success in making its search engine an attractive ...