Genius Sports will provide its Sports Innovation Lab fan insights and GeniusIQ sports data to Publicis Sports for more ...

Cadillac's Super Bowl advert will air the Sunday before the first publicly televised F1 test of the 2026 season, taking place ...

The Publicis and Genius Sports partnership will focus on moment-driven activations, such as live action moments, as well as immersive ad innovation, including augmented and contextual placements in ...

Fanatics, the Michael Rubin-led company at the heart of the sports commerce, collectibles, gaming and events space, is pushing into a lucrative new line of business: Sports advertising. The company on ...

This month, sportswear brand Puma signalled a bold strategic shift in its advertising approach with the launch of a global campaign titled Go Wild. The uplifting and playful campaign taps into the ...

Bonneville International is uniting its sports coverage across five major markets under the Bonneville Sports Network.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

Lottery.com updates its platform for diverse ad formats on Sports.com, enhancing revenue opportunities for brands targeting sports consumers. Lottery.com Inc. announced updates to its platform to ...

LOS ANGELES--(BUSINESS WIRE)--Trailblazing Sports Group, a deal marketplace and expert consultancy for striking high-performing brand partnerships for women's sports properties and athletes, is proud ...

Paramount Advertising has found its new sports ad sales chief. The company has promoted Ryan Briganti to head of sports, overseeing all advertising across CBS Sports platforms. John Halley, president ...

A bill that could further curb advertising for online sports betting sites is making progress in Canada’s Senate despite recent concerns raised by professional leagues, whose words have gone a long ...